On the bottom floor of Rowling Hall, you'll find registration. We'll scan your ticket, compliment your outfit and get you settled in with a conference agenda and map.
After checking in, you’ll then head to the Rowling Hall rooftop to split into networking groups, led by Austin-local entrepreneurs and thought leaders. Together, we’ll do a little goal-mapping, establish some goals for the day and settle in.
re·sil·ience (noun): the capacity to recover quickly from difficulties; toughness.
Before we get started with the day’s workshops and panels, you’ll hear from a selection of speakers about resilience (which is this season’s conference theme!).
For workshops and discussions, attendees will have to choose between four sessions. The sessions for Part I are as follows.
Session 1 - Self-Care / Community Care: An Exercise In Empathy
Led by #bossbabesATX founder, Jane Hervey, in this session attendees will go through an interactive workshop that introduces new mindsets around community-building and social enterprise.
Session 2 - A Brand Identity Is More Than Marketing
What’s your mission statement? What does it look, feel and sound like? How does it translate into your values and beliefs you stand by? And when, where and how can you communicate them? In this workshop, creative entrepreneur Nina Ho, will walk attendees through how she has creates and sustains different brand identities for various projects, clients and organizations.
Session 3 - Think Like A Designer
In this workshop, attendees will learn how to use design-thinking as a model for creating customer-oriented solutions and products. Led by Jessica Tremblay, a designer and front-end developer for IBM Design, this session will be hands-on exercise in product design.
Session 4 - Be A Good #Bossbabe
Leadership is a work in progress. In this session, we’ll explore some of the practical and emotional components of creating sustainable, supportive and productive teams, utilizing the S.M.A.R.T Plan method. This workshop will be produced and presented by Sunshine Goodman, the current Director of Operations for Antonelli’s Cheese Shop in Austin, where she helped drive the company to its most profitable year.
For workshops and discussions, attendees will have to choose between four sessions. The sessions for Part II are as follows.
Session 5 - Finding Your Target Customer
In this session, marketer Mélissa Peng will help you define your target customer, refine your target (customer if you already have one) and give you the building blocks to help you start a consumer-centric marketing plan. Péng is the founder of The Curly Executive, and her work to date has promoted, celebrated and encouraged diversity in marketing.
Session 6 - Centering Wellness At Work
Our mental and physical health comes first. In this session, attendees will learn different approaches and strategies for better incorporating (and prioritizing) wellness at work. This session will be hosted by Bernadette Chavez-Piñon, a Licensed Professional Counselor (LPC-S) working with adults (18+) in Austin, Texas.
Session 7 - Your Budget Is Your Best Friend
Whether you’re an entrepreneur, small business owner, freelancer or corporate professional, understanding your expenses helps you prepare for, prevent and predict potential financial crises. Led by Allegra Moet-Brantly, who leads Austin’s chapter of Ladies Get Paid. She’s also the founder of the ElleFactor, the first female financial society in Austin created to elevate women’s wealth via meetups, mentoring and community-building.
Session 8 - The Power of Diverse Teams
The future is diverse and inclusive. Curated by Ruben Cantú (Director for Diversity & Inclusion for Entrepreneurship at the University of Texas at Austin), this panel will discuss the practical, emotional, economic and cultural benefits of diverse teams at work. Joined by Janice Omadeke (founder of the Mentor Method) and Melissa Dobbins (founder of career.place), attendees will leave this talk better understanding how to advocate for diversity and implement practices that better generate and support diversity at work.
We'll break for lunch and reconvene on the roof of Rowling Hall at 2:00 PM to share our insights from WORKshops and discussions.
Not into networking? At 2:15 PM, meet tour docents at the Blanton Museum (only a few blocks away) for a complimentary tour of their art exhibits. The tour will end at 2:45 PM, so you can make your way back to Rowling Hall for the afternoon's keynote panels.
In our first keynote panel, three panelists will discuss surviving the first three years of starting and sustaining a new business or project. What do we do when we receive an investment? How do we take our ideas through various stages of growth? What does it take to be resilient?
Aimy Steadman, co-founder and Chief Operating Officer for BeatBox Beverages
Aimy is a double-Longhorn, earning both her B.S. in Advertising and M.B.A. at the University of Texas at Austin. Aimy co-founded BeatBox while pursuing her MBA in entrepreneurship. Her past experience includes working in online marketing at agencies and in-house at the Central TX Food Bank, running her own online marketing agency, and helping run the UT-based start-up incubator Texas Venture Labs.
Cristina Tzintzún, founder and Executive Director of Jolt
Cristina Tzintzun Ramirez is the Founder and Executive Director of Jolt, a statewide young Latino civic engagement organization in Texas. She was named “Hero of the New South” by Southern Living Magazine and hailed by the New York Times for her work on behalf of Latino immigrants. Cristina was also named a “change maker” by the Texas Observer, and her work has been featured on NPR, USA Today, Univision and MSNBC’s Up Late with Alec Baldwin. Cristina is the author of the book “Presente! Latino Immigrant Voices in the Struggle for Racial Justice” and "We Are Texas: An analysis of Young Latino Voters in the Lone Star State." Previous to founding Jolt, Cristina co-founded Workers Defense Project at age 24 and helped pass half a dozen local and statewide laws to protect the rights of hundreds of thousands of workers, guaranteeing them higher wages and safer working conditions.
Maria Russo, founder of Cute Nail Studio and Sirenalia
Maria Darling skipped college to be a homeless backpacker, hitchhiking her way across the US and Mexico several times. Once her thumb got tired she bought a 60' school bus, founded a nonprofit circus and moved to Mexico for a few years. Since returning home to Austin in 2011, she has started an event staffing company (austinoccasions.com), a mermaid production company (sirenalia.com), and most recently an art nail studio (cutenailstudio.com). She's got a three-year-old daughter and a son on the way, and she's married to the blindingly attractive guy who she had write this bio. In her spare time she watches cartoons and offers relationship advice to her friends and employees.
In our second keynote panel, speakers will share stories about times they dreamed big and took the risk. We’ll talk about failure, success and all of the wild things that happen when you bet on yourself and your ideas.
Kayla Fritz and Hannah Epelbaum, co-founders of Good Snake
Kayla Fritz and Hannah Epelbaum are the duo behind Austin's own Good Snake. Together, they provide creative direction and consulting services on projects that can use a little color. They also host a podcast on design and design-adjacent topics, and lead courses on traditional sign painting methodology and mural painting. Kayla is a fine artist with a genetic predisposition to sign painting (thanks, Grandma!), along with a practical background in typography, illustration, and design. Hannah's expertise is information design, with a background in intercultural communication. With their powers combined, they work to promote the accessibility of spaces for everyone, applying modern design tools, traditional techniques, and their unique aesthetic perspective to enhance the sense of place within physical spaces and help their favorite businesses get their message across through good design.
Following the conference's events, we'll wind down in the lobby for a happy hour.