On the bottom floor of Rowling Hall, you'll find registration. We'll scan your ticket, compliment your outfit and get you settled in with a conference agenda.
A flow state, also known as “being in the zone,” is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement and enjoyment.
In life and in business, we know that we’ll face ebbs and flows. It’s natural and normal to go through stages of decline and regrowth, as technology, the market, or our own vision changes. What mindsets do we need to make sense of these cycles? Before we get started with the day’s workshops and panels, you’ll hear from Red Velvet Events founder Cindy Y. Lo on her journey toward a proverbial flow state.
For this segment of workshops and discussions, attendees will have to choose between four sessions. The sessions for Part I are as follows.
Session 1 - Classroom 4.314 - Understanding Your Brand Values
An exercise in personal and professional values, this session will provide you with the time, framework and space to determine your personal and/or professional mission statement and brand values. Led by Priscilla Castro with Planoly, you’ll see how your brand identity can show up in your social media strategy.
Session 2 - Classroom 3.310 - Battling Burnout
According to neuroscientist Nancy C. Andreason (author of The Creative Brain), creative people are prone to receive more criticism for their originality, question authority figures and pursue more stimulating lives, all of which generally lead to more stress. And when that stress builds up, we find ourselves at the bottom of what psychologists call occupational burnout (characterized by emotional exhaustion, depersonalization and lacking personal accomplishment). In this session headed by entrepreneur and yogi Kaysha Patel, we’ll learn how to incorporate strategies into our day-to-day life that will help us heal from burnout and be more mindful about the ways we work.
Session 3 - Classroom 3.406 - Bringing Your Brand Online
Once we’ve got a brand for ourselves or our small business, how can we bring it online—and then keep it consistent? In this session, Laurel Barickman of web design studio RECSPEC will walk through her methods of setting up a brand’s website and digital identity.
Session 4 - Classroom 5.402 - The Art of Negotiation
How can we prepare ourselves for tough conversations about money? Whether you’re looking for a salary raise or pitching a deal, Dr. Melissa Murphy is here to show you how.
During this break, you can head out for lunch in the area (click here for a list of recommendations), process the workshops you just attended, or head to the Blanton Museum for a tour.
1:15 PM — A Little Art Tour — The Blanton Museum
Need a little break? At 1:15 PM, enjoy a complimentary visit to the Blanton Museum (only a few blocks away). The tour will end at 1:45 PM, so you can make your way back to Rowling Hall for the afternoon's workshops and panels.
For this segment of workshops and discussions, attendees will have to choose between four sessions. The sessions for Part II are as follows.
Session 5 - Classroom 4.314 - When Busy Isn’t Better
When does the pursuit of “productivity” stop being productive? In this workshop, small business owner and founder of Women Who Werk, Ashton Lynne Haywood, will go over strategies for time management and creating space for good ideas.
Session 6 - Classroom 3.310 - Thinking Through Cash Flow
You don’t know what you don’t know—so, how can you start a business that sets you up for financial sustainability? In this session, branding consultant and biz coach Crystal Ngumezi will demonstrate how she approaches crafting cash-flow-positive business plans.
Session 7 - Classroom 3.406 - Designing Products With People In Mind
Led by Jessica Tremblay, a designer and front-end developer for IBM Design, as well as a team of designers as facilitators (Alisha Moore, Nathalie Martin, Joelle Williams, Kat Zhao, Alison Entsminger), this session will be a hands-on exercise in design thinking. You’ll walk away with a tried and true process for developing new products and services that keep your customer’s experience top of mind.
Session 8 - Classroom 5.402 - Cultivating Collaborative Work Environments
Leading (and working within) teams can be tough—especially when we have different communication styles. In this session, Christine McCarey will share different methods of collaboration that create space for thought diversity and inclusivity. We’ll explore what diversity, equity, and inclusion (DEI) mean, why DEI matters, current state of DEI in industry, how DEI work starts, how DEI efforts are measured, how you can make a difference and key takeaways.
For this segment of workshops and discussions, attendees will have to choose between four sessions. The sessions for Part III are as follows.
Session 9 – Classroom 4.314 — How To Network (Even If You’re An Introvert)
In this session, networking experts at Bumble Bizz will walk you through some strategies to ease the anxieties and nerves that often come with networking. You'll leave this breakout with tools and tips for better managing the community-building aspects of pursuing a career or launching a project.
Session 10 - Classroom 3.310 - Send That Invoice, Get That Paper
Led by Sara Iñes Calderón, in this hands-on workshop, you’ll sit down to co-work and create your own invoice template. While we work, we’ll offer feedback on each other’s templates and hold an open discussion about customer and client management.
Session 11 - Classroom 3.406 - Co-Work and Collaborate
Got something you’ve been working on? Looking for a co-working, coffee shop buddy? In this session, attendees are invited to co-work on their own projects and network in groups.
Session 12 - Classroom 5.402 - Get Out Of Your Head and Do The Work
A good leader needs both positive and negative feedback to do the job well. In this session led by Dr. Elizabeth Goins, we’ll hold a group discussion about leadership anxiety, trusting our intuition and learning from our mistakes.
Following the conference's events, we'll wind down in the lobby for a happy hour. Before you leave, share your next steps with someone you haven’t met!