presented by #bossbabesATX
powered by Texas MSTC, Texas MBA and Bumble Bizz
the next WORK conference will pop up July 2019
Rowling Hall in Austin, Texas
$25 registration

peek the previous winter 2019 conference schedule:


• conference registration •

ROWLING HALL bottom floor
10:00 AM to 10:30 AM

On the bottom floor of Rowling Hall, you'll find registration. We'll scan your ticket, compliment your outfit and get you settled in with a conference agenda and map.


• networking, goal-mapping and
coffee •

10:00 AM to 10:30 AM

After checking in, you’ll then head to the Rowling Hall rooftop to split into networking groups, led by Austin-local entrepreneurs and thought leaders. Together, we’ll do a little goal-mapping, establish some goals for the day and settle in.


• on resilience: a keynote
introduction from Richelle ouellette •

10:30 AM to 11:00 AM

re·sil·ience (noun): the capacity to recover quickly from difficulties; toughness.

Before we get started with the day’s workshops and panels, you’ll hear from serial entrepreneur and event planner Richelle Ouellette about resilience (which is this season’s conference theme!).

From Ouellette: “With a background in corporate event planning, I dove into freelance work after one particularly rash summer in which I simultaneously broke up with a long-term boyfriend, quit my job, voided my lease and sold the majority of my belongings. With literally nothing to lose and a heart full of hustle, I founded and grew Alchemy Events into a business that now produces national events and activations for some of the most innovate startups around the country. I have an obvious passion (obsession?) for entrepreneurship and once started 30 businesses in 30 days just for the fun of it. When not dreaming up creative concepts or drumming up new clients, I enjoy real estate investment and recently constructed a tiny house in my back yard. I travel as much as I can, love working out & practicing yoga, and am constantly employing the excuse of the quest for the best breakfast taco as a reason to explore Austin.”


 • workshops and discussions:
part I  •

Floors 3 through 5
11:30 AM to 12:30 PM

For workshops and discussions, attendees will have to choose between four sessions. The sessions for Part I are as follows.

Session 1 - Classroom 4.314 - Self-Care / Community Care: An Exercise In Empathy
Led by #bossbabesATX founder, Jane Hervey, in this session attendees will go through an interactive workshop that introduces new mindsets around community-building and social enterprise.

Session 2 - Classroom 3.310 - A Brand Identity Is More Than Marketing
What’s your mission statement? What does it look, feel and sound like? How does it translate into your values and beliefs you stand by? And when, where and how can you communicate them? In this workshop, creative entrepreneur Nina Ho, will walk attendees through how she has creates and sustains different brand identities for various projects, clients and organizations.

Session 3 - Classroom 3.406 - Think Like A Designer
In this workshop, attendees will learn how to use design-thinking as a model for creating customer-oriented solutions and products. Led by Jessica Tremblay, a designer and front-end developer for IBM Design, this session will be a hands-on exercise in product design.

Session 4 - Classroom 5.402 - Be A Good #Bossbabe
Leadership is a work in progress. In this session, we’ll explore some of the practical and emotional components of creating sustainable, supportive and productive teams, utilizing the S.M.A.R.T Plan method. This workshop will be produced and presented by Sunshine Goodman, the current Director of Operations for Antonelli’s Cheese Shop in Austin, where she helped drive the company to its most profitable year. 


• workshops and discussions:
part II •

Floors 3 through 5
1:00 PM to 2:00 PM

For workshops and discussions, attendees will have to choose between four sessions. The sessions for Part II are as follows.

Session 5 - Classroom 4.314 - Finding Your Target Customer
In this session, marketer Mélissa Peng will help you define your target customer, refine your target customer (if you already have one) and give you the building blocks to help you start a consumer-centric marketing plan. Péng is the founder of The Curly Executive, and her work to date has promoted, celebrated and encouraged diversity in marketing.

Session 6 - Classroom 3.310 - Centering Wellness At Work
Our mental and physical health comes first. In this session, attendees will learn different approaches and strategies for better incorporating (and prioritizing) wellness at work. This session will be hosted by Bernadette Chavez-Piñon, a Licensed Professional Counselor (LPC-S) working with adults (18+) in Austin, Texas.

Session 7 - Classroom 3.406 - Your Budget Is Your Best Friend
Whether you’re an entrepreneur, small business owner, freelancer or corporate professional, understanding your expenses helps you prepare for, prevent and predict potential financial crises. This session is led by Allegra Moet-Brantly, who leads Austin’s chapter of Ladies Get Paid.

Session 8 - Classroom 5.402 - The Power of Diverse Teams
The future is diverse and inclusive. Curated by Ruben Cantú (Director for Diversity & Inclusion for Entrepreneurship at the University of Texas at Austin), this panel will discuss the practical, emotional, economic and cultural benefits of diverse teams at work. Joined by Janice Omadeke (founder of the Mentor Method) and Melissa Dobbins (founder of career.place), attendees will leave this talk better understanding how to advocate for diversity and implement practices that better generate and support diversity at work.


• process and connect: lunch and networking hour •

2:00 PM to 3:00 PM

During this break, you can head out for lunch or stick around for two different activities we have planned:

2:15 PM — A Little Art Tour — The Blanton Museum
Need a little break? At 2:15 PM, enjoy a complimentary visit to the Blanton Museum (only a few blocks away). See works by women artists on view in the permanent collection galleries upstairs including Sonya Clark, Dorothy Hood, Nina Katchadourian, Yayoi Kusama, Joan Mitchell, Alice Neel, Shirin Neshat, Liliana Porter, Cecilia Vicuña, and more. The tour will end at 2:45 PM, so you can make your way back to Rowling Hall for the afternoon's keynote panels.

2:15 PM and 2:40 PM — Network On Your Own Terms with Bumble Bizz — Rowling Hall’s Top Floor
In this session led by Bumble Bizz's Kyra Seay, learn how to become more comfortable (and confident) networking IRL. you'll also get tips and tricks on how to customize and optimize a profile on Bumble Bizz. (This session is twenty minutes long and repeats twice.)


• on surviving the start-up phase: a discussion among business owners and industry leaders •

3:00 PM to 4:00 PM

In our first keynote panel moderated by #BBATX committee member Deeksha Srinath, three panelists will discuss surviving the first three years of starting and sustaining a new business or project. What do we do when we receive an investment? How do we take our ideas through various stages of growth? What does it take to be resilient?

Meet THIS PANEL’s speakers:

Aimy Steadman, co-founder and Chief Operating Officer for BeatBox Beverages
Aimy is a double-Longhorn, earning both her B.S. in Advertising and M.B.A. at the University of Texas at Austin. Aimy co-founded BeatBox while pursuing her MBA in entrepreneurship. Her past experience includes working in online marketing at agencies and in-house at the Central TX Food Bank, running her own online marketing agency, and helping run the UT-based start-up incubator Texas Venture Labs.

Cristina Tzintzún, founder and Executive Director of Jolt
Cristina Tzintzun Ramirez is the Founder and Executive Director of Jolt, a statewide young Latino civic engagement organization in Texas. She was named “Hero of the New South” by Southern Living Magazine and hailed by the New York Times for her work on behalf of Latino immigrants. Cristina was also named a “change maker” by the Texas Observer, and her work has been featured on NPR, USA Today, Univision and MSNBC’s Up Late with Alec Baldwin. Cristina is the author of the book “Presente! Latino Immigrant Voices in the Struggle for Racial Justice” and "We Are Texas: An analysis of Young Latino Voters in the Lone Star State." Previous to founding Jolt, Cristina co-founded Workers Defense Project at age 24 and helped pass half a dozen local and statewide laws to protect the rights of hundreds of thousands of workers, guaranteeing them higher wages and safer working conditions.

Maria Darling, founder of Cute Nail Studio and Sirenalia
Maria Darling skipped college to be a homeless backpacker, hitchhiking her way across the US and Mexico several times. Once her thumb got tired she bought a 60' school bus, founded a nonprofit circus and moved to Mexico for a few years. Since returning home to Austin in 2011, she has started an event staffing company (austinoccasions.com), a mermaid production company (sirenalia.com), and most recently an art nail studio (cutenailstudio.com). She's got a three-year-old daughter and a son on the way, and she's married to the blindingly attractive guy who she had write this bio. In her spare time she watches cartoons and offers relationship advice to her friends and employees.


• on taking creative risks: a conversation between creative professionals and entrepreneurs •

4:00 PM to 5:00 PM

In our second keynote panel, speakers will share stories about times they dreamed big and took the risk. We’ll talk about failure, success and all of the wild things that happen when you bet on yourself and your ideas.

Meet THIS PANEL’s speakers:

Kayla Fritz and Hannah Epelbaum, co-founders of Good Snake
Kayla Fritz and Hannah Epelbaum are the duo behind Austin's own Good Snake. Together, they provide creative direction and consulting services on projects that can use a little color. They also host a podcast on design and design-adjacent topics, and lead courses on traditional sign painting methodology and mural painting. Kayla is a fine artist with a genetic predisposition to sign painting (thanks, Grandma!), along with a practical background in typography, illustration, and design. Hannah's expertise is information design, with a background in intercultural communication. With their powers combined, they work to promote the accessibility of spaces for everyone, applying modern design tools, traditional techniques, and their unique aesthetic perspective to enhance the sense of place within physical spaces and help their favorite businesses get their message across through good design.

Mélat, recording artist and songwriter
”Mélat’s powerful voice immediately commands attention. She was born in Austin and is a graduate of Cedar Park High School, but her upbringing was far from typical. Her parents, both immigrants of Ethiopia, had to flee their home country in the dead of night. Influenced by her cultural upbringing (her parents still speak their native language, Amharic) and her father’s love of American R&B, Melat has found a voice and style all her own, and her talent has gained her more and more attention. Her new album Move Me II: The Present, is an intimate and fully realized collection of soulful R&B.” – Jeff McCord, KUTX Music Director

Carmen Marron, director and filmmaker
Carmen Marron is a self-taught writer, director, and producer whose debut hip-hop Indie feature, “GO FOR IT!” sold out at festivals coast-to-coast, won four Audience Awards, and was bought and distributed by Lionsgate in theaters across the US. As well as writing and directing, she edited, cast the actors and co-composed the theme song for her dance drama. Carmen’s second film “ENDGAME” was released theatrically by AMC and premiered on HBO in 2016. Her next movie, The Lost Ones, a coming-of-age drama depicting teen violence in America, is currently in development.


• next steps happy hour •

Rowling Hall Bottom floor lounge
5:00 Pm to 6:00 PM

Following the conference's events, we'll wind down in the lobby for a happy hour.